In this concluding section of Platform, Hyatt talks practically about how you can work to get more comments on your blog.
Archives For Giveaway
Kiss Marketing Good-Bye
“Marketing may not be dead, but, in the world of social media it has morphed. Dramatically.”
Tribe-building is the new marketing.
Part Three: Build Your Home Base
In this section of his book, Platform, Hyatt gives some great practical advice on how to get started with your home base.
What is a Home Base?
A home base, as described by Hyatt is
“the digital property that you own and control.”
It is the foundation of your platform and has to be done correctly.
Part Two: Prepare to Launch
This section of the book had many practical thoughts on launching a platform. I can’t discuss them all here, but here are some of the things that stuck out to me.
Again, I’m giving away a copy of the book so be sure to get in on the discussion.
What is “Platform?”
Michael Hyatt’s website promoting His book states this,
“A Platform enables you to cut through the noise and deliver your message or product right to the HEART of your best PROSPECTS.”
Think of it as standing on a stage. It makes you visible to people. It allows you to be heard above the noise of the crowd and allows you to connect with those around you.